Marketing Strategy, Text and Cases

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Business & Economics - Management & Leadership
Marketing Strategy, Text and Cases

Marketing Strategy, Text and Cases

Name: Marketing Strategy, Text and Cases
ISBN: 9781285073040

O. C. Ferrell, Michael Hartline

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Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac

Kategori:

Business & Economics - Management & Leadership

Tahun:

2012

Edisi:

Penerbit:

Cengage Learning

Bahasa:

english

Halaman:

624

ISBN 10: