Handbuch Werberhetorik
Nina Janich (editor), Steffen Pappert (editor), Kersten Sven Roth (editor)This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).
Kategori:
Tahun:
2023
Penerbit:
De Gruyter
Bahasa:
german
Halaman:
665
ISBN 10:
3110318210
ISBN 13:
9783110318210
Nama seri:
Handbücher Rhetorik; 12
File:
PDF, 95.25 MB
IPFS:
,
german, 2023
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